Bridgeway Player Card Creative Marketing

Back of Team Player Cards

Back of Team Player Cards

Team Player Cards

A Legendary Team of Experts

Started on these player cards in February of 2014. It was a smart idea to get the professional services team promoted to the clients. This set was released this past Summer and again at the Bridgeway Customer Connect Live 2014 show in Nashville.

Front of Team Player Cards

Front of Team Player Cards

These professional services liaisons were speaking at different events at the conference and they signed these cards like ball players do for each attendee that found them in their session. Very fun and creative idea from the Bridgeway Software’s marketing department. So glad to have had the opportunity to work on this with them. The Wizard, The All Star, The Maven, The Fixer, Le Liaison and Aces were first created as an illustration of the person. The head of marketing then asked if they could look more fun. We then tried a more comic eye and unified all the smiles to a toothy smile. Took a little more to create the joyful look from the original illustration but I think this made for a more unified illustration.

Three of the play cards. Wizard, Liaison, and Fixer. Fun!

Three of the play cards. Wizard, Liaison, and Fixer. Fun!

Working on illustrations can be a quick or a lengthy process. This illustration took about three months with meetings and changes. The card was created in Indesign and the illustrations were in Illustrator but I also use Photoshop for some special lighting effects and textures. These characters were presented as I started the illustration. I first illustrated the employee and then we added the creative titles and comical tools. We had a few changes to the persons in the group so that took a little extra time but still got these to print on time.The employees really liked these. I love when I can bring a smile to someones face. This marketing group is fun to work with.

Bridgeway Talk Bubble

4" by 6" die cut talk bubble with Bridgeway's booth number to draw contacts to conference booth in a fun and exciting way.

4″ by 6″ die cut talk bubble with Bridgeway’s booth number to draw contacts to conference booth in a fun and exciting way.

Just worked with the marketing department at Bridgeway. They have created a great a comic book as a sales tool. They will have a comic hero to introduce the postcard to prospective clients at ACC in October. This card will be used to draw attention to the trade show booth. A very fun and smart idea. Bridgeway is doing a great job. Just glad to help with this small item.

Conference Graphics Are A Hit

The Bridgeway Software conference this year in Nashville featured my designs with BWConferenceClip2014
a “Johnny Cash” theme called Legends. I just viewed the highlight from their party at the Wild Horse Saloon. They celebrated their 25th Anniversary and did this withstyle. Many of the professional graphics and media producer were complimenting the design and multimedia. I am so honored and silly with excitement.

View the show at and you may contact the artist by email at