Team Player Cards
A Legendary Team of Experts
Started on these player cards in February of 2014. It was a smart idea to get the professional services team promoted to the clients. This set was released this past Summer and again at the Bridgeway Customer Connect Live 2014 show in Nashville.
These professional services liaisons were speaking at different events at the conference and they signed these cards like ball players do for each attendee that found them in their session. Very fun and creative idea from the Bridgeway Software’s marketing department. So glad to have had the opportunity to work on this with them. The Wizard, The All Star, The Maven, The Fixer, Le Liaison and Aces were first created as an illustration of the person. The head of marketing then asked if they could look more fun. We then tried a more comic eye and unified all the smiles to a toothy smile. Took a little more to create the joyful look from the original illustration but I think this made for a more unified illustration.
Working on illustrations can be a quick or a lengthy process. This illustration took about three months with meetings and changes. The card was created in Indesign and the illustrations were in Illustrator but I also use Photoshop for some special lighting effects and textures. These characters were presented as I started the illustration. I first illustrated the employee and then we added the creative titles and comical tools. We had a few changes to the persons in the group so that took a little extra time but still got these to print on time.The employees really liked these. I love when I can bring a smile to someones face. This marketing group is fun to work with.